/PRZWT/GUANGZHOU, August 15, 2024 - Since the summer vacation, the demand for summer leisure consumption has increased significantly, and the vitality of offline consumption has continued to release. In order to meet the pursuit of quality and cost-effectiveness by Chinese consumers, Costco has continued to leverage the advantages of its brand's "large scale" and "globalization" to gather global goods and meet the needs of members in multiple dimensions. Among them, its own brand Kirkland Signature products with high quality and low price are very popular among members.
The beauty of summer comes from "Kirkland"
In the midsummer, the enthusiasm for holiday travel is high, and it is also fun to escape the summer at home. From travel equipment, cool goods, to imported drinks, nut snacks, fresh and cooked food, you can find it at Kaike. As a model of membership-based warehouse supermarkets, Kaike is trusted by members of the world's 135 million, and its membership card is universal. At the same time, with strong global procurement capabilities, Kaike's more than 890 stores sell goods purchased from all over the world, and nearly 4,000 popular products have been carefully selected.
Among them, Kicker's own flagship brand, Kickland, cannot be ignored. The Kickland trademark printed with white characters on a black background not only covers all categories required for daily use, but also all products from production to sales and their production environment. Every link has been strictly controlled and repeatedly tested to ensure that the high standards of members can be met in terms of taste, food safety, nutritional content and durability.
At a time when consumers are becoming more cautious and more willing to buy cost-effective products, providing members with high-quality and affordable Cochrane products is one of the ways in which Cochrane distinguishes itself from its competitors. To ensure product quality, Cochrane usually forms partnerships with well-known manufacturers around the world, which are often the production lines of leading brands in the market. In this way, Cochrane ensures that its products are comparable in quality to well-known brands, while having better price competitiveness, meeting member expectations with unique charm, and solidifying Cochrane's leading position in the market.
Global sourcing demonstrates "commodity power"
When making product selection decisions, the Kirkland purchasing team will consider the origin and price comprehensively, and rely on strong global purchasing capabilities to ensure that high-quality products can be sold at reasonable prices at the end point, thus bringing maximum discounts to members. The highly popular Kirkland comprehensive nuts are a good example. Its raw materials come from more than 20 production areas around the world, have a good supply of raw materials, maintain the original ecological flavor of the food intact, and compare with similar products in other member stores. In addition, this product is also a manifestation of the market opener's emphasis on fulfilling social responsibility, and implements the replacement of the original barrel with lightweight bags. By simplifying packaging and recycling packaging materials, the use of plastics in the supply process is reduced, and resource waste and environmental pollution are also reduced. In addition to that, around the issue of reducing the use of plastics, Kaike also sells environmentally friendly bags made from marine plastic waste to demonstrate the concept of environmental responsibility.
Cochrane extra virgin olive oil also benefits from "globalisation". Cochrane works with Spanish olive oil suppliers to develop fresh, fruity and balanced extra virgin olive oils. Even in the face of three consecutive years of drought in Spain, the world's largest olive oil producer, which has led to a significant reduction in olive oil production, a decline in global olive oil supply and higher prices, Cochrane still guarantees reasonable end point pricing, providing members with a very cost-effective choice.
In addition to that, Costco brings together high-quality wines from all over the world, and Corcoran wines are widely respected by wine lovers for their high quality and price ratio. This is all due to the close cooperation between Costco and winemakers and wineries. Not only can Costco be deeply involved in the brewing process of Corcoran wines, but it can also improve supply efficiency, reduce costs and bring more discounts to members while strictly controlling quality.
Strict selection of quality to meet local needs
As the temperature continues to rise, products with "cool" properties and high nutritional value are very popular, among which products such as chilled salmon have become the representative of summer fresh products. When domestic consumers buy, they not only meet the basic food needs, but also pay more attention to the quality and source of the product. The Kirkland Atlantic Salmon Steak fully meets the needs of members, and this star product perfectly embodies the three core concepts of "the right product, the right quality and the right price". Over the years, the salmon steak has undergone multiple rounds of quality improvement from deboning to peeling, and each step of improvement ensures the excellent quality of the final product.
In addition, the per capita consumption of beef in the domestic market is currently increasing year by year, and consumer demand for high-quality beef is also increasing rapidly. For a long time, Kaike has carefully selected and provided members with a variety of parts and different cutting methods of Australian beef, including the well-known Australian Angus grain-fed 150-day and 100-day beef. These beef are known for their excellent meat quality, just the right grain-fed cycle, and strict quality control standards, ensuring that members can enjoy a great value consumption experience. These advantages can also be verified by members' sharing on social media platforms. Take the grain-fed 150-day eye meat steak as an example, the price is about 270 yuan/kg. A member purchased a box of eye meat steak containing 3 pieces totaling 1.2 kg. If the unit price is calculated, one piece is only sold for more than 100 yuan. In many high-end western restaurants, an Angus eye steak of the same quality can be priced between 200 and 600 yuan, or more. This means that the cost of cooking such a steak at home is much lower than the cost of enjoying the same level of steak in a western restaurant. Importantly, it is not inferior in quality. It can be called "luxury star food at home".
Compared with stores in other markets, stores in the Chinese mainland have a particularly high proportion of fresh and food products, of which the fresh part accounts for about 35%, which puts forward very high requirements for stores in terms of food quality. This feature not only sets high standards for stores in food quality, but also highlights the core competitiveness of Kaike in terms of quality and price. As a brand trusted by the majority of members, Kaike continues to uphold the brand concept of "providing members with high-quality goods and services at reasonable prices", focusing on improving quality and giving profits to members, and continuously searching for high-quality goods and raw materials around the world. And this is the unique charm of Kaike.
